Canoe Ventures is using S3 Group's StormTest automated testing solution for the cable advanced-advertising company's national deployment of Enhanced TV Binary Interchange Format (EBIF) interactive TV applications.
With the testing system from Ireland-based S3 Group, Canoe can test multiple set-top boxes from multiple vendors, across different operator networks, using a single testing platform. Canoe is a joint venture of the six largest U.S. cable operators.
Canoe is now actively using StormTest Development Center to test applications based on EBIF, CableLabs' interactive TV specification designed to be compatible with virtually all digital set-tops in the field.
Currently the venture offers a request for information (RFI) interactive overlay across a half-dozen networks, which reaches more than 20 million EBIF-enabled cable households. Later this year, it expects to introduce voting and polling apps for programmer partners as well.
The company was formed in 2008 by Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks.
"Canoe is committed to delivering the highest-quality ITV experiences to viewers, networks, advertisers and cable distributors," Canoe vice president of release engineering Tom Huber said. "This requires accuracy, consistency and trustworthy performance."
Canoe evaluated several automated testing solutions before selecting S3 Group, according to Huber. The StormTest tool is "best suited for our complex environment, including the testing of multiple MSO set-top boxes in market and available today," he said.
According to S3 Group, StormTest Development Center has been chosen by more than 20 digital TV operators, broadcasters and vendors worldwide.
Separately, Canoe CEO David Verklin is set to depart the company at the end of August after his three-year contract was not renewed. Chief operating officer Kathy Timko will take over duties as interim CEO.