Canvs Adds Emotion Data From Facebook, YouTube

Gives networks a better sense of audience reaction to content, promos
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Canvs, which measures emotional reactions online to content, says it is adding data from Facebook and YouTube to the material from Twitter is uses in its analyses.

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TV networks use information from Canvs to guide their programming and marketing strategies. Other customers including marketers, agencies, studios, multi-channel-networks and publishers.

Canvs says studies show that emotional reactions are a good indicator of brand recognition, TV tune-in an intent to purchase.

Read more at B&C.

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