Capital One Partners With USA's 'Covert Affairs' - Multichannel

Capital One Partners With USA's 'Covert Affairs'

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USA Network and Capital One have formed a promotional partnership focusing on the Capital One Venture Card during original series Cover Affairs.

On-air and digital promotional content for the Venture Card will air during the series, including "Character Builder" vignettes with series actors Christopher Gorham and Sendhil Ramamurthy playing their roles on the show.

Online content will include a digital destination for fans to interact with the program, as well as "The Spy's Guide to Travel." That section on the usanetwork.com Web site will feature travel tips and information, with opportunities to earn and redeem points for real and virtual prizes in Covert Affairs' online affinity program, "Covert Operatives."

Capital One and USA will also introduce Character Chatter beginning June 28, a social platform that provides a live feed of all social media sites and streams them during the original episode.

Read more at B&C here.

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