Carens Named President Of Kantar Media Intelligence - Multichannel

Carens Named President Of Kantar Media Intelligence

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Kantar Media named George Carens, formerly president of the media research firm's SRDS division, president of Kantar Media Intelligence North America.

With the appointment, Steve Davis has been promoted to president of SRDS, a directory of media opportunities, rates and contact data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. In addition, the company announced that former Nielsen executive David Hamric has been named general manager of Marx, a Kantar Media solution.

Carens also previously served as president of Media Healthcare. He will be based in New York and replaces Mark Nesbitt, who left the company. Kantar Media Intelligence provides advertising information to advertisers, agencies and media companies.

George Carens - Kantar

Prior to Kantar Media's acquisition of SRDS in 2008, Carens held various management, marketing strategy and business development positions with Nielsen. Carens joined SRDS from AT&T where he held product management roles in its Ameritech Advertising Services division.

Davis previously was SRDS's senior vice president of sales and client service. In addition to serving as president of the division, he will also oversee Kantar Media Healthcare which includes Kantar Media Professional Health and Kantar Media's MARS Consumer Healthcare.

Prior to joining Kantar, Davis was vice president/group publisher for Nielsen's SRDS and Adweek Media sales teams. He was also vice president of sales for PERQ/HCI (now Kantar Media Professional Health).

Hamric will assume responsibility for Marx, a supplier of competitive consumer promotion information, as general manager and will be based in the company's Minneapolis office. He had served as executive vice president at Nielsen and previously was director of industry-specific databases for Dun & Bradstreet.

"We are delighted to have George, Steve and David in these key positions as we address the evolving needs of the advertising marketplace," Kantar Media North America CEO Terry Kent said in a statement. "The depth and variety of experience that they bring will enable Kantar Media to continue to lead and innovate in media measurement while delivering the insights needed in this dynamic environment."

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