Trying to make good on its promise to expand the brand, Home Box Office has
hired a full-time executive to pursue options such as syndication and
video-on-demand for its program library, officials said last.
HBO hired Scott Carlin for the newly created position of president of program
distribution, reporting to Chris Albrecht, HBO's newly named chairman and
Carlin will be working with HBO Enterprises to explore a host of distribution
opportunities for new and old HBO programming, including other cable outlets,
syndication and VOD.
Before joining HBO, Carlin was president of the media group of
DigitalConvergence Corp. Prior to that, he spent 19 years at Warner Bros.
Domestic Television Distribution, where he held various sales positions.
HBO has already sold its programming to outside outlets. For example, Bravo
acquired rights to The Larry Sanders Show and will begin airing it Sept.
30 as a strip.
HBO has also explored syndication previously, as well, but the frank content
of much of its programming has proved to be a hurdle in taking it to