Cartoon Network, along with local cable affiliates, is bringing Crayola, Subway and the Food and Drug Administration to promote healthy living choices through the service's "Get Animated" tour.
Now in its fifth year, the 40-city summer tour, which kicked off May 23 and concludes Sept. 9, aspires to motivate, energize and educate kids ages 6 to 14 about healthy living choices by using the power of Cartoon Network's shows, characters and brands.
At each tour stop, kids have can engage in physical activities that promote the message of staying active and making smart nutritional choices. Activities include a climbing wall, soccer challenge, bicycle race, filming station capturing games created by kids using the red rubber playground ball; Crayola arts and crafts activities; interactive HOPSports program and basketball drills. Moreover, the activities are themed around Cartoon's lineup of shows, notably Ben 10: Alien Force, Chowder, The Marvelous Misadventures of Flapjack, The Secret Saturdays and Total Drama Action.
For Crayola's first year with the tour, Cartoon Network is creating a custom on-air spot that features kids using the featured products Crayola 3D Sidewalk Chalk, Color Explosion Extreme and Color Surge, which are available on-site at the "Everything Imaginable tent.
Subway is also integrated both on-air and on-site promotion. At each tour stop, kids have the opportunity to compete on stationary bikes with a video game to beat a countdown clock. The Subway activity area is co-branded with characters from Ben 10: Alien Force.
The FDA will present a new activity based on its "Spot The Block" campaign, an on-air and online public education effort now in its third year that encourages kids to use the nutrition facts label on food packages to make healthier food choices. On the Get Animated tour, this mirrors the online game found at www.spottheblock.com, as kids will toss over-sized "nutrition label" dice and compare the two face-up labels for a prize, while learning to understand the nutrition facts label on food packaging more effectively. Cartoon is featuring two new Spot The Block on-air promotional spots this year, featuring nutritional tips from Chowder, the network's character who dreams of one day becoming a great chef.