Cartoon, Kids WB! to Sponsor SI Search


Cartoon Network and Kids’ WB! have signed on as official sponsors of the “2006 Sports Illustrated for Kids Next Snow Search.”

The annual search for the best kids, age 9-13, on skis and snowboards comprises more than 70 competitions at U.S. and Canadian resorts, with the championship to be held at Vermont’s Killington Resort March 3-5.

Cartoon will project original 30-minute cartoon special Mount Miguzi onto the snow as part of the “Big Air Fire and Snow Show” during the “All-Stars” event in Keystone, Colo. The network will also developNext Snow Search content for its weekday-afternoon action-adventure Miguzi franchise, which regularly spotlights exceptional kids around the country who have become world-class athletes in a variety of sports.

”In our second year of sponsoring theNext Snow Search program with S.I. for Kids, we’re thrilled to expand the program activities,” Cartoon executive vice president and general manager Jim Samples said in a prepared statement. “In addition to screening some great cartoon entertainment for all attending families, we’ll be presenting on-site training classes for young novice skiers on both days of the All-Stars event.”