A custom-built float based on Cartoon Network’s Hi Hi Puffy AmiYumi will join the Macy’s Thanksgiving Day Parade in New York, the network said Monday.
Cartoon said the float will feature the performers, as well as giant-sized, puppet versions of their cartoon alter-egos.
“We are delighted to be a part of this wonderful family tradition,” Cartoon Network sales and marketing executive vice president Kim McQuilken said in a prepared statement.
“The Macy’s Thanksgiving Day Parade is a perfect way to celebrate the start of this festive season,” McQuilken added, "In addition, the exposure we can offer our licensing partners at this event is unprecedented and, frankly, matchless. It’s a great opportunity to launch this budding franchise and entertain Puffy fans nationwide.”