CBS is gearing up for the Big Game in a big way.
As the network home of Super Bowl XLVII, the media company will create "CBS Super Bowl Park at Jackson Square" in the heart of New Orleans' historic French Quarter to serve as its central broadcast center.
During the week leading up to the CBS Television Network’s exclusive broadcast of the Super Bowl on Sunday, Feb. 3, the corporation’s assets in network and local television, radio, cable, premium television and digital will cover the NFL championship game from all angles, including entertainment, news and sports.
Remaining open to the public, Jackson Square will serve as the backdrop for the company's coverage that will be home to 15 different shows, including entries from Showtime and CBS Sports Network, from nine CBS divisions across multiple platforms.
In Jackson Square, there will be four outdoor sets, reflecting the history and architecture of the Crescent City, shared across the various shows. A fifth set will be located across the street in Washington’s Artillery Park for CBS affiliates. All CBS shows and platforms at CBS Super Bowl Park will share facilities, equipment, office space and personnel throughout the week.
“The Super Bowl is the granddaddy of big event television, and our approach this year is unlike anything we have ever done,” said Leslie Moonves, president and CEO, CBS Corp. in a statement. “For the first time, CBS Corporation will have week-long, round-the-clock Super Bowl coverage on more than a half-dozen platforms. Creating CBS Super Bowl Park at Jackson Square as the center of all this activity will make it even more compelling, and also illustrate the collaborative efforts across the company.”
More specifics will be announced in the days to come, but CBS’s programming game plan from Jan. 28 through Feb. 3 is outlined below:
THE SUPER BOWL TODAY – CBS’s The NFL Today hosts James Brown, Dan Marino, Bill Cowher, Shannon Sharpe and Boomer Esiason will count down to kick-off on the Super Bowl XLVII pre-game show.
Super Bowl Live – CBS Sports Network will go primetime at the Super Bowl Monday through Saturday with all the latest news information and guest analysts.
Inside the Super Bowl – CBS Sports Network’s afternoon show will broadcast Monday through Friday from "Radio Row" and on Saturday and Sunday morning from Jackson Square.
CBS This Morning– CBS’s morning news show will broadcast live Thursday through Saturday.
CBS Evening News with Scott Pelley and CBS Evening News Saturday – CBS’s evening news show will broadcast live from New Orleans Friday and Saturday.
Face the Nation with Bob SchIEffer – Bob Schieffer will kick off CBS’s Super Bowl programming on Sunday at 10:30 AM, ET.
THE TALK – Network television’s fastest-growing daytime talk show will broadcast live Monday through Friday (2 p.m. (ET) / 1 p.m. (CT/PT) with a live studio audience. Co-hosts Sara Gilbert, Julie Chen, Sharon Osbourne, Sheryl Underwood and Aisha Tyler will welcome celebrity guests and highlight the local flavor of New Orleans
THE LAte Late Show with Craig Ferguson – Craig Ferguson will tape before a live audience for a special edition airing on Sunday night after Elementary and local news, wrapping up CBS’s Super Bowl Sunday programming.
NFL Monday QB – Phil Simms, Rich Gannon, Steve Beuerlein and other CBS quarterbacks will break down the game from the quarterback perspective on CBS Sports Network.
ROME – Jim Rome will host Rome live Monday through Friday on CBS Sports Network.
Lead Off – CBS Sports Network’s new late-night show with Doug Gottlieb and Allie LaForce will cover all the action and buzz from New Orleans.
Inside the NFL – The Emmy Award-winning Showtime program with James Brown, Phil Simms and Cris Collinsworth will air Wednesday. The show is produced by CBS Sports and NFL Films.
Eye on Pro Football in New Orleans – CBSSports.com will broadcast a daily, live one-hour show. Host Kevin Corke and a variety of NFL experts, including CBSSports.com reporters and Eye on Football writers, will provide real-time analysis of the day's top stories and discuss the latest news.
OMG! Insider – Kevin Frazier will be hosting all week leading up to the big game taking viewers inside the top trending stories of Super Bowl XLVII.
CBS SPORTS RADIO – The newly-created CBS Sports Radio will report all week from Jackson Square, in addition to broadcasting from its home base nearby at the convention center at the NFL Media Center on “Radio Row.”
CBS AFFILIATES – CBS Television affiliates covering Super Bowl XLVII in New Orleans will use the park during their local broadcasts.