CBS Beams Over Wireless-Content Service


CBS Corp. is making its own news in wireless, announcing that it will be the first programmer to offer breaking news and entertainment alerts -- including video and pictures -- to wireless phones via its own subscription service.

Starting next week, CBS will offer “CBS News TO GO” for 99 cents monthly and “ET TO GO” for $3.99 monthly. Subscribers will receive as many as five alerts per day, with the option to read text or see matching pictures and video if their cellular phones support multimedia-picture display.

Developed with wireless technology partner m-Qube Inc., the alerts service can be delivered to all cellular-phone models from all U.S. wireless carriers.

"Consumers want to see news and be a part of celebrity happenings as soon as video is available," CBS Digital Media vice president of wireless Cyriac Roeding said. “‘CBS Alerts’ represents the next generation in wireless news and entertainment content by packaging text with a more rich visual experience in near-real-time."

Boston-based m-Qube’s wireless-content-delivery technology will allow CBS to publish original content to subscribers in a matter of minutes and allow participating wireless carriers to add CBS Alerts charges to customers’ monthly wireless-phone bills. For the users, the delivery technology will adjust the display to fit the wireless carrier and mobile phone they are using.

CBS already has a distribution deal with young-adult-oriented Amp’d Mobile Inc. to provide CBS and UPN video clips on-demand, and it plans to announce other wireless initiatives in the near future.