In a game fraught with Bowl Championship Series implications -- and perhaps complications for the power conferences with automatic bids -- CBS College Sports Network will air the Mountain West Conference matchup pitting third-ranked TCU against fifth-ranked Utah on Saturday.
Play-by-play announcer Craig Bolerjack will be joined in the booth at Rice-Eccles Stadium in Salt Lake City, while Brooke Olzendam reports from the sidelines for the game that kicks off at 3:30 p.m. (ET).
"It's an incredible matchup, one that's right in the middle of the BCS consideration set," said CBS College Sports general manager Steve Herbst. "We're very happy to be in that discussion this weekend."
Although one can never predict how the competition is going to unfold on the field, Herbst said the network had its eye on this one from the outset. "We did our homework and saw how the schedule could play out. With a couple of breaks, we knew this could be a big one," he said.
With the network's freeview running through this Saturday, CBS College will be available to some 57 million homes,
via additional carriage from affiliates Bright House Networks (select markets), Comcast Cable (select markets), Charter Communications, Cox Communications (select markets), Dish Network, Mediacom and Time Warner Cable.
The preview has already provided wider exposure for the network, which typically counts some 40 million subs, with its "Armed Force Salute" last week and for this Saturday's pigskin tripleheader, which features Army-Air Force at noon and Tennessee-Memphis at 8 p.m., sandwiching the Utah-TCU tussle.
"We have terrific action all day," said Herbst. "Army-Air Force has bowl implications and the Commander in Chief trophy is at stake."
Herbst said CBS College's Armed Forces Salute, highlighted by a tripleheader of Army, Navy and Air Force home games on Oct. 30, generated a lot of attention for the network, inside and outside of the military community.
"We certainly appreciate what the young men and women at the service academies do for us and our nation," said Herbst. "TheInside Academy Football specials were very well-received and our [Oct. 26] event aboard the Intrepid was great."
As for this Saturday, CBS College finds itself going helmet to helmet in the same window with parent CBS, which will showcase No. 6 Alabama invading Death Valley to take on No. 10 LSU.
"CBS has a great game, too," said Herbst. "There will be a lot of promotion back and forth."