CBS College Sports Network has extended its TV rights and new media deal with Conference USA.
The contract encompasses football, men's and women's basketball, baseball and 16 other sports, including regular season and championship coverage, through 2016.
Deal terms were not disclosed, but published reports put the value of the deal in $42 million to $45 million range, on par with what the current contract pays. The parties' current multiyear pact, which like so many other agreements had escalating rights fees in its latter stages, expires upon the conclusion of the 2010-11 academic year.
ESPN reportedly will soon ink its own renewal with Conference USA, comprising East Carolina, Marshall, Memphis, Southern Mississippi, University of Alabama-Birmingham, University of Central Florida, Houston, Rice, Southern Methodist Unvisersity, Tulane, Tulsa and the University of Texas at El Paso.
With this new contract, CBS College Sports retains the rights to broadcast more live C-USA events than any other network. Additionally, the agreement, encompassing video-on-demand, wireless, Internet and broadband distribution rights for C-USA events, gives the programmer the right to continue to stream C-USA games via different platforms,
including CBSSports.com's College Network.
CBS College Sports also retains the rights to sublicense games to its affiliate partners throughout the country.
"We are excited to continue our great partnership with CBS College Sports Network," said Conference USA commissioner Britton Banowsky in announcing the rights renewal "We have been able to grow together, and we are delighted to announce this extension. The future is very bright for us."
Added CBS College Sports president Steve Herbst: "Conference USA has been a terrific partner and we're proud to continue showcasing the best of C-USA on CBS College Sports Network. Conference USA was one of the network's first long-term partners. The deal has been an absolute success, helping both CBS College Sports Network and C-USA grow nationally."
C-USA and CBS College Sports entered into their initial partnership with the 2005-06 school year. Since then, the network has broadcast live more than 400 contests and events featuring C-USA squads.