CBS College Sports Network will provide a VOD assist to operators with some high-profile high school hoops.
The network on Dec. 29-30 will broadcast live the T-Mobile High School Basketball Invitational, showcasing eight highly ranked boys and girls teams. CBS College Sports also will make the tournament action, held on the campus of Ball State University in Muncie, Ind., available to Comcast (Seattle, Atlanta, Indiana) Time Warner (Dallas) and Cablevision (New Jersey) subscribers on the MSO’s on-demand platforms and local origination channels in the areas home to the participating clubs.
To make the network, which now counts some 29 million subscribers nationwide, more widely available in the tournament’s home state, Comcast Indiana will offer a free preview of the service, as well as the VOD games involving the Lawrence North High School boys.The operator will run a pair of cross-channel sports touting the team’s participation and the network’s live coverage, as well as the VOD access.
Comcast Indiana is also giving away tickets locally to the Lawrence North School Board and area Catholic Youth Organizations.
“Partnering with CBS College Sports Network to promote the T-Mobile Invitational tournament in Muncie is a win-win. In Indiana, Comcast has the exclusive rights to air high school state championships, and we’re always looking to supplement that coverage with additional local sports programming,” said Mark Apple, vice president of communications and public affairs for Comcast’s Indianapolis region. “Making CBS College Sports Network available for free to all of our digital customers for the tournament -- and then later making games and highlight packages available on demand -- fits perfectly with our local programming strategy.”
Added CBS College Sports senior vice president of affiliate marketing Ellen Schned: “We know how important local content is to our affiliates, particularly high school sports, and we are delighted to provide them this opportunity to show their commitment to local sports and their community.”
In addition to Lawrence North, this year's T-Mobile Invitational features the boys teams from Duncanville High School (Texas), Seattle Garfield High School (Washington) and South Atlanta High School (Georgia).
On the distaff side of the court, the tourney features Washington High School (South Bend, Ind.), Indianola Gentry High School (Mississippi), Madison Bob James High School (Alabama) and Newark University High School (New Jersey).
Outstanding individuals include Derrick Favors (South Atlanta High School), the nation's top-ranked boys prep forward, and Skylar Diggins (Washington High School) the top-ranked girls point guard.
For schedule and event information, go to www.t-mobileinvitational.com.