CBS said it has tapped CBS Interactive CEO Jim Lanzone to take on additional responsibilities as chief digital officer of the broadcaster. Lanzone will continue as CEO of CBS Interactive.
“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” CBS chairman and CEO Les Moonves said in a statement. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation – and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space. Now, as our first-ever Chief Digital Officer, Jim will bring that expertise and influence to all of CBS’s businesses by working hand in hand with digital operations across the Corporation. I look forward to the many contributions he will make as we continue to transform ourselves as a premium content company in the interactive age.”
In the newly created position, Lanzone will oversee digital matters at CBS and ensure that the company has a collaborative and coordinated digital media strategy across its divisions. This will include creating and growing new and existing digital streaming services, helping to shape where and how CBS’s industry-leading content is consumed and exploring the potential of new platforms in the development of the next generation of premium content.
Lanzone joined CBS Interactive as president in 2011 and under his leadership the unit’s audience has more than doubled, making it a perennial top 10 Internet property and the largest premium-content group in the world. CBS Interactive has launched industry-leading products across its 25+ brands in entertainment, sports, news, technology and gaming – including the recent launches of CBS All Access and CBSN – and modernized its content creation, distribution and monetization efforts across new video, social and mobile channels. Lanzone was promoted to CEO of CBS Interactive in 2013.
Lanzone joined CBS Interactive from Clicker Media, where he was co-founder and CEO; it was acquired by CBS in 2011. Prior to his work at Clicker, Lanzone was the CEO of Ask.com (formerly Ask Jeeves).