CBS News said it launched a new Apple TV app that spotlights online news service CBSN’s original streaming news coverage and video playlists.
The app also features new native advertising opportunities for custom content.
Users can tell Apple TV’s Siri to Watch CBS News to launch the app and view CBSN in full-screen mode, with no authentication required.
CBS says viewers of CBSN on Apple TV stay tuned in for an average of 96 minutes. CBSN’s stream are up 90% in the first half of 2016, compared to the second half of 2015.