CBS Serves Up U.S. Open Tennis In 3D


3D tennis, anyone?

CBS Sports has followed through on previous suggestions that tennis would be a 3D-friendly sport, securing a sponsorship deal with Panasonic to produce stereoscopic 3D coverage of the U.S. Open championships to be held Aug. 30-Sept. 12 in Flushing, N.Y.

CBS's 3D coverage will be broadcast on DirecTV's "n3D" channel, which is sponsored by Panasonic, and there are ongoing discussions about distribution via other pay-TV outlets.

According to CBS Sports executive vice president of operations and engineering Ken Aagaard, the network plans to produce the middle weekend-Saturday, Sept. 4 through Labor Day, Monday, Sept. 6---and the final weekend---Saturday, Sept. 11 and Sunday, Sept. 12-in 3D. The coverage will focus on Center Court at the National Tennis Center, and will use PACE 3D camera rigs supported by an NEP 3D production truck.

Read more at B&C here.