The sun will set after this year’s Western Show.
Officials of the California Cable Television Association confirmed Wednesday
that this year’s 36th annual trade show, scheduled Dec. 2-5 in
Anaheim, Calif., will be the last.
Industry consolidation, the departure of programming networks as exhibitors
and the economic downturn have cut deeply into attendance of what was once the
second-largest trade show in the industry.
In its heyday, the winter show attracted more than 30,000 attendees, but last
year, it entertained about 10,000.
Lower attendance has meant lower revenue for the CCTA, which raised 30% of
its annual operating budget from show revenues. The CCTA compensated by laying
off personnel and making other operational changes.
In announcing the decision, CCTA president and general counsel Spencer Kaitz
noted that industry leaders have pledged to attend and support the final show so
that the Western Show can go out on a high note.
Confirmed participants include Time Warner Cable’s Glenn Britt, Cox
Communications Inc.’s Jim Robbins, Bresnan Communications’ Bob Bresnan and
Insight Communications Co. Inc.’s Michael Willner.
The most successful part of the Western Show, technology showcase CableNET,
will move to the National Show next year.