CEA: Consumers May Delay Tech Purchase

Study Shows Buyers May Be Putting Off Purchases Until Black Friday Sales

The Consumer Electronics Association's latest figures on consumer expectations on tech spending hit their lowest level since 2009.

According to CEA's Index of Consumer Technology Expectations (ICTE), consumer expectations about spending money on technology was down 6.5 points in September.

CEA research shows that of the 51% of U.S. adults planning to purchase consumer electronics before the end of the year, 62% plan to delay that purchase until at least Black Friday weekend.

“Despite key product launches this month, broad consumer appetite for tech showed signs of waning in CEA’s most recent sentiment readings,” said CEA chief economist Shawn DuBravac in announcing the drop. “Given some broader economic uncertainties and a generally poor back-to-school spending period, consumers might be holding back on tech purchases.”