CEA Ups 3DTV Forecast for 2010


The Consumer Electronics Association now expects 2.1 million 3DTV
sets to ship in the U.S. in 2010 — double its forecast from earlier this year, with revenue in the
segment expected to exceed $2.7 billion.

The trade group’s predictions for the nascent 3D television market have vacillated over the last
several months. In December 2009, it pegged 2.2 million unit shipments for the U.S. in 2010, then
upped that to 4 million at the Consumer Electronics Show in January before revising that down to
1.05 million after the event.

Now CEA has circled back to being more bullish on 3DTV. For 2011, the association is forecasting
more than 6 million units to be sold, generating more than $7 billion in revenue.

The trade group released the revised 3DTV expectations as part of its semi-annual sales forecast.
As a whole, the consumer electronics industry will exceed initial revenue projections for 2010 with
revenue of $174.9 billion in the U.S. — up 3% over 2009, which the association has said was the industry’s
worst year on record. For 2011, CEA projects industry shipment revenue will rise 4% to an
all-time high of more than $182 billion.

“The response to innovative new products like tablet computers and 3D displays, and continued
growth of other product categories, illustrate that consumers love technology,” CEA president and
CEO Gary Shapiro said in a statement.

The latest forecast increases CEA’s estimates for 2010 shipment revenues by more than $9 billion
over its January projections, which had anticipated 0.3% growth this year over 2009.

Another strong category is expected to be mobile computing, which CEA anticipates having a
strong 2010 and will become the “primary revenue driver” for the industry by 2011. The association
projects that mobile computing, which includes laptops, netbooks and tablet computers, will
reach more than $26 billion in shipment revenues by next year.

CEA also expects smartphones will continue to be a major driver. It projects more than 54 million
units will ship in 2010, an increase of nearly 31%, and more than 66 million smartphones will
ship in 2011 generating $19.6 billion in revenue.