Paris-based software company iFeelSmart said it is powering the apps and user interface for CenturyLink Stream, a new OTT TV service that the telco launched in June in beta form.
The nationally available CenturyLink Stream service starts at $45 per month, includes a cloud DVR, and features a broad mix of add-on programming packages and a batch of a la carte options.
iFeelSmart, which is demonstrating its wares at this week’s IBC show in Amsterdam and also handles the experience/interface for a new Android-based box for Bouygues Telecom, noted that the OTT service is available on a CenturyLink-supplied Android TV set-top box (made by LG Electronics) as well as Android and iOS mobile devices.
Early on, CenturyLink Stream is also offered on web browsers and Roku players and Roku TVs. iFeelSmart has been asked to clarify if it’s also powering CenturyLink Stream’s apps and interfaces for those additional platforms.
Update: iFeelSmart confirmed that it is providing the TV apps for CenturyLink Stream on the Android TV set-top and for iOS and Android, and that it provided the design specs for the service’s app for Roku-powered devices (CenturyLink has not announced its development partner for the Roku platform). The web app for CenturyLink Stream, currently running on one from a legacy backend provider, is expected to be swapped for iFeelSmart’s by the end of the year, the company noted, adding that future devices supported by CenturyLink Stream will also use iFeelSmart's apps. )
CenturyLink Stream, an OTT complement to the telco’s managed IPTV service, Prism TV, that is available in and out of CenturyLink’s wireline footprint, lets subs stream live TV and VOD on up to three devices at the same time, and install the service on as many as 20 devices.
CenturyLink Stream is competing in a now-crowded market of virtual MVPDs that includes Sling TV, PlayStation Vue, YouTube TV, fuboTV and DirecTV Now.