CES 2016: U.S. Virtually Ready for Virtual Reality

Magid Study Finds Interest in Emerging Media Platform
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Virtual reality is coming and a majority of American consumers who've played any sort of video game have heard of the technology, according to a new study.

Research company Frank N. Magid Associates says that about 70% of U.S. consumers have played a game and that nearly a quarter of them said they're "very interested" in having a virtual reality experience in the home. Another 23% said they were interested.

Among the companies jumping into the VR business, the brand more consumers are aware of is Oculus Rift at 25%. Samsung VR Gear had awareness among 21% of consumers, PlayStation VR's awareness was at 20% and Google Cardboard registered 17% awareness.

Read more at B&C. Visit our CES page for more stories from Las Vegas.