Virtual reality is coming and a majority of American consumers who've played any sort of video game have heard of the technology, according to a new study.
Research company Frank N. Magid Associates says that about 70% of U.S. consumers have played a game and that nearly a quarter of them said they're "very interested" in having a virtual reality experience in the home. Another 23% said they were interested.
Among the companies jumping into the VR business, the brand more consumers are aware of is Oculus Rift at 25%. Samsung VR Gear had awareness among 21% of consumers, PlayStation VR's awareness was at 20% and Google Cardboard registered 17% awareness.