Comcast Technology Solutions, a unit of Comcast formed last fall, has introduced a multiplatform, direct-to-consumer platform for content providers, and has tapped two vendors – Accedo and You.i TV – as its first duo of user interface/experience partners.
Comcast Technology Solutions, which already counts Time Inc.’s new ad-supported, multiplatform People/Entertainment Weekly Network (PEN) among its clients, said its turnkey, D2C offering will help programmers and other content partners accelerate the building, launch and management of OTT services.
The Comcast unit said the expanded D2C platform supports a wide range of components, including video processing, management, multi-CDN distribution, and playout capabilities, as well as support for subscription management, promotion, storefront enablement, and billing. It also offers a UX (user experience) layer that leans on pre-integrated multi-platform application templates from initial partners, Accedo and You.i TV.
Comcast Technology Solutions said it plans to add more tech and vendor partners to the D2C offering in the coming months.
“Content providers are increasingly interested in establishing direct-to-consumer businesses, but quickly become overwhelmed by the challenges of building, deploying, and managing OTT solutions seamlessly across any screen,” Barry Tishgart, VP of Comcast Technology Solutions, said in a statement. "Customers want simplicity, repeatability, and speed, but they don’t want to be locked into a one-size-fits all approach that can’t evolve with their audiences and business needs.”
The new division at Comcast combines three of its media and tech businesses – Comcast Wholesale, thePlatform and This Technology. Of that group, Comcast Wholesale and thePlatform recently rolled out theVideoPlatform, a unified system for the distribution of broadcast and digital video to multiple screens that poses competition for companies such as MLB Advanced Media, BAM Tech, Verizon Digital Media Services (VDMS), NeuLion, and Ooyala, Akamai, Amazon Web Services, and IBM (which recently bought Clearleap and Ustream), among others.