Opening up a key distribution channel, Frequency said it has inked a deal to distribute its OTT video service and programming via TiVo’s retail and MVPD platforms.
Frequency, an online video startup that counts Liberty Global among its backers, offers an aggregated and curated mix of OTT programming, and has been focusing on MVPDs that are looking to offer (and monetize) that content alongside their traditional TV programming.
The expectation is that Frequency’s service will launch on TiVo sometime in Q1 2017, and that TiVo will make all of Frequency’s content available through the integration, Ian Aaron, Frequency’s president, said in an emailed response to questions.
“We are also integrating our metadata to create a unified search result across traditional (studio/network) and digital first content,” he added, noting that Frequency also plans to have a “host of digital linear channels” integrated into the service.
Examples of Frequency’s content partners include Pop Sugar, New Rockstars, Crunchyroll, Machinima, Showtime, Bloomberg Television, Epic TV, Newsy, The Onion, Wochit, and Jukin Video, among others.
“Frequency is a rich resource of aggregated video content from thousands of the world’s top providers,” Jim Denney, TiVo’s vice president of product marketing and strategy, said in a statement. “TiVo has continually strived to bring additional apps and programming, like Frequency, to our partners and customers, to further enrich the entertainment experience consumers have grown to love and expect from TiVo.”
In an earlier interview, Aaron said Frequency’s aim is akin to “unbundling YouTube,” because the company strikes directly licensing deals with YouTube creators and other publishers that rely on YouTube. Once a license is secured, Frequency’s platform prepares the content and the metadata in a way that an MVPD can weave that content into its own platform and offer it alongside its regular TV service.
Founded in 2010, Frequency landed an $11 million round of equity financing earlier this year, extending its funding total to about $20 million.