SpotX on Tuesday announced that media companies streaming video via Amazon Web Services will be able to insert ads using the SpotX platform.
SpotX said its cloud-based ad serving platform is now interoperable with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetization of live and on-demand video workflows for multiscreen applications.
SpotX provides ad decision capabilities on the server-side, giving video providers the ability to insert ads dynamically targeted to users. The resulting advertisements are optimized with video quality on par with the anchor content and are simpler to manage across multi-platform environments.
Read more at B&C.