During the opening press conference at 2015 CES, Consumer electronics giant LG announced that it would be working with Netflix in several ways to improve the TV viewing experience.
As part of that effort, Netflix will be providing High Dynamic Range (HDR) streams to LG TVs.
The initiative is notable because HDR streams can significantly improve picture quality with better blacks and whites, which provides a more realistic look.
It also reflects a larger industry trend to add both HDR and wider color gamut to TVs to improve picture quality rather than just focusing on higher resolutions.
LG also announced that it would support 4K or UltraHD streams to its 4K TV from DirecTV and YouTube. Its 4K TVs already offer UHD streaming from Netflix and Amazon.
During the press conference, Greg Peters, chief streaming and partnerships officer for Netflix took the stage to announce the addition of HDR to stream to LG and a new initiative, “the Netflix recommended TV program,” which would provide consumers recommendations for TV that provide the best Netflix experience. LG will be the first partner in that program.
Read more at B&Chere.