Tru2way has failed to take off in retail TV products, but it's alive and well among cable technology suppliers.
SeaChange International on Wednesday announced an agreement with Technicolor, which plans to integrate SeaChange's VividLogic Tru2way software stack to its next-generation digital set-top boxes in 2011.
Technicolor will use Tru2way with Intel's Atom CE4200 media processors to enable North American cable operators to roll out advanced set-tops with interactive TV applications and high-speed DOCSIS 3.0 support.
SeaChange acquired VividLogic, a small provider of middleware for consumer electronics, in January 2010 in a deal worth at least $12 million.
While CE makers have tabled their plans to use CableLabs' Tru2way spec, operators including Comcast, Time Warner Cable and Cox Communications have embraced it as a way to provide more choice of hardware and flexibility in deploying applications.
"SeaChange's collaboration with Technicolor underscores our ability to deliver on the promise of tru2way and fulfill the opportunities of advanced set-tops," SeaChange general manager of in-home products Shiva Patibanda said in announcing the deal. "SeaChange's in-home strategy has gained new ground, leveraging Tru2way to enable operators to decouple hardware from software while seamlessly integrating internet based HTML-5 and Flash based user experiences."
Added Vince Pizzica, senior executive vice president and president of Technicolor's Digital Delivery Group: "Providing support for SeaChange's VividLogic software is further evidence of our strong commitment to an open ecosystem for the next generation of digital home solutions."
SeaChange provides VividLogic software to cable operators, set-top box and chip manufacturers and other consumer electronics suppliers. In addition to Tru2way software, VividLogic products include a DLNA-based multi-tuner gateway, which provides video and supports whole-home DVR to consumer-electronics devices.