"The Future ain't what it used to be." — Yogi Berra
No truer words could be spoken about our business.
Cable marketing is one of the most ever-changing, dynamic and competitive environments around. The 20th
Annual Mark Awards testify to the rise in quality marketing and creative, along with the expansion of business strategies that transform our industry year after year.
A fundamental mission of CTAM is to promote education and information exchange opportunities. For cable industry marketers, there isn't a more relevant and useful resource than the Mark Awards. Where else can you, as a marketing professional, review the most outstanding work in any area of cable marketing? The Mark Awards studies and distills the best examples for you.
So be sure to take full advantage of the outstanding ideas and executions exemplified by our industry's best. Some suggestions:
- Spend some quality time in the Gallery during the Summit and study the Mark Award winners up close.
- Stop by the Creative Showcase during the Summit on Tuesday to bounce ideas around with leading creative minds from top agencies.
- Visit www.markawards.com. Look for an exciting upgrade in August — we'll not only be showcasing all winners as usual, but gold-winning video spots will be streamed.
And speaking of our industry's best, congratulations to our inaugural "Top Of The Mark" recipient, MTV, for its marketing of "Fight For Your Rights: Protect Yourself Sexual Health."
I sincerely thank the 18 dedicated Mark Awards committee members who committed themselves to the success of this event. The results are obvious! Also, thanks to the more than 100 executives who invested hours to carefully judge each and every entry.
What does the future hold for cable marketing? No matter what, count on the Mark Awards as your guidepost to our industry's best and brightest marketing achievements.
Here's to another 20 years of growth and success.