Chaos Enters Sports Arena


Special-interest video-on-demand/interactive-TV programmer Chaos Media
Networks is adding sports to its menu.

Chaos -- with on-demand programs currently reaching more than 1 million
digital households throughout Northern California via Comcast Corp. and other
cable operators -- has reached a deal with SportAmerica Inc. to produce and
distribute sports-training shows.

The range of shows under development in this partnership includes athletic
workouts, video sports camps, team instruction and inspirational player

Initial programming from the venture is expected to be available shortly
before Chaos begins a national VOD rollout this spring, in association with
on-demand product distributor TVN Entertainment Corp.

A cable-system trial of Chaos away from California will start over the next
few weeks, TVN CEO Ian Aaron told Multichannel News recently.

SportAmerica, one of the nation's largest instructional video suppliers, will
emphasize baseball, basketball, golf and soccer skills early on in its work for

VOD "enables a compelling new way for us to provide the best educational and
motivational tools directly to our enthusiasts -- right to their homes,"
SportAmerica president John Scott said in a prepared statement.

Interactive functionality embedded in Chaos' programming allows viewers the
option to direct a show their way at various intervals. For sports fare, users
would be able to call up trivia games or information about particular star
athletes, Chaos CEO C.J. Cornell said.

California households connected to Chaos' service can view VOD material on a
variety of hobby, lifestyle and recreational topics, from hundreds of
programming hours available per month.