Characters, Affiliates, Students Will Unite With USA Network, Brokaw In DC


USA Network wants characters to unite in DC in early December.
The top cable network is following its artistic initiative "Character Project" with "Characters Unite," a new affiliate and community affairs extension program. The initiative focuses on combating prejudice and promoting tolerance.
Parent NBC Universal, working with Charter and Comcast, will offer a community affairs program for high schools and students nationwide. An essay contest will present selected winners with the opportunity to attend the first-ever Characters Unite National Town Hall, moderated by NBC News special correspondent Tom Brokaw at the Newseum in Washington D.C. on Dec. 2. Additionally, a companion curriculum will be offered to all schools nationwide.
Brokaw will moderate a panel of prominent national leaders -- from the realms of government, academia, business, media, the arts and non-governmental organizations. The event will feature an interactive discussion on how America's increasingly diverse population can heal its divisions and find common ground on today's complex social issues to emerge more united at this critical period in our nation's history. Webcast live for free by Cisco Webex Solutions at, the event is designed to generate fresh ideas for individual, community and governmental actions to overcome social injustices and bridge cultural divides.
Moreover, the Town Hall will serve as a forum for USA Network to announce the results of a new Characters Unite national opinion poll, the "United or Divided Survey," which will provide an in-depth profile of American attitudes on prejudice, discrimination and intolerance. Brokaw will also preview his new documentary American Character Along Highway 50, which treks along with the journalist as he travels across the legendary roadway discovering how Americans are faring during these extraordinary times. Produced by Peacock Productions, the film is set to premiere on USA on Martin Luther King Day, Jan. 18.
The "characters" network will partner with Charter and Comcast in Washington, D.C., Philadelphia, Chicago, St. Louis, and San Francisco, where local high school students in will be asked to choose a social issue -- the economy, health care, war, immigration, the environment, gay rights, civil rights, religious freedom and extreme partnership -- that affects them, their family or their community and express themselves in the form of a question in 100 words or less. NBCU and its affiliate partners will select one student from each market to attend the Characters Unite National Town Hall and ask a question in-person.
"In our continued efforts to collaborate with our valued distribution partners comes a socially relevant campaign that will offer high school students the opportunity to voice their opinions on issues that matter most o them," said Brian Hunt, senior vice president, marketing and sales strategy, TV Networks Distribution, NBC Universal, in announcing the program. "We look forward including our affiliates in this high-profile Town Hall event and highlighting their community affairs work on both a local and national level."