Charter Communications and AMC Networks announced a partnership to co-produce and co-brand original content that will be exclusive to Charter’s own Spectrum subscribers.
Under the agreement Charter and AMC Studios will develop and co-produce original programming specifically for Charter’s 17 million Spectrum cable subscribers across the country, further differentiating the cable operator from competitors.
“This is an exciting deal that furthers Charter’s goal of providing its customers with world class products and services,” Charter EVP of programming acquisition Tom Montemagno said in a statement. “AMC Networks is one of the most respected producers of high-quality original programming in the business and we are proud to partner with them to identify, develop and produce original content that will further differentiate our customer experience and the value we provide in a competitive marketplace.”
Related > NAB 2017: Altice USA Eyes Offering OTT Content to Customers
AMC Studios produces some of the most popular and critically acclaimed shows on television, including The Walking Dead, Fear the Walking Dead, The Son, Into the Badlands, Dirk Gently’s Holistic Detective Agency, and the forthcoming The Terror. The studio operation has grown from one production – “The Walking Dead” – in 2010 to 10 scripted originals in 2016.
The first content co-produced and co-funded via the partnership is expected to debut on Charter Spectrum systems in 2018. As part of the agreement, Charter will have an exclusive initial window in the U.S. to the co-produced content for use on its own platform, while AMC Studios will retain subsequent rights, including the right to distribute the content internationally.
“Charter believes that quality customer care is a cornerstone of their success, and by delivering unique, high-value products and services they continue to differentiate the Spectrum customer experience,” AMC Networks COO Ed Carroll said in a statement. “This new content partnership is a powerful example of that dynamic at work. As AMC Studios becomes an increasingly important part of our business, this first-of-its-kind partnership represents a new horizon for us.”