Sorpresa! gained carriage in its hometown thanks to a pact with Charter Communications Inc.
The MSO will launch the Spanish-language entertainment service as part of its “Charter Latino” tier in Fort Worth, Texas.
The network is owned and operated by Fort Worth-based Firestone Communications Inc.
“We are particularly thrilled to be serving the Hispanic community right in our own backyard,” Firestone executive vice president of operations Christopher Firestone said in a prepared statement. “We look forward to initiating many local grassroots-marketing efforts in partnership with Charter.”