Charter Looks to Integrate More SVOD Services

Rutledge says op has ‘obligation’ to make customers’ video lives easier
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Charter Communications chairman and CEO Tom Rutledge said the second largest cable operator in the country is integrating subscription video on demand into its set-tops and is looking to do more, in an effort to make it easier for customers to toggle between pay TV and SVOD services.

Rutledge said Charter is in the process of integrating Netflix and is talking to YouTube about doing the same. He added that he sees SVOD services as complimentary to pay TV services, not predatory.

“Our fundamental obligation to our customer is to make that customer’s’ life easy in terms of using video,” Rutledge said. 

Charter has been moving in that direction for awhile, and earlier this month reached a deal with AMC Networks for co-branded content. 

“The AMC opportunity is an experiment to see if we can create some high value product for our customers for a period of time,” Rutledge said. “We think its an interesting opportunity to put original programming to our customers and still allow the marketplace realities in terms of the cost of advertising programming to work over a bigger marketplace over time. We’re interested in finding ways to improve our video product AMC is one step in that direction.

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