Panther Racing said Wednesday that it has signed a multi-year partnership agreement with Charter Media for the 2014 IndyCar Series season.
“Charter is very pleased to be part of the Panther Racing team in 2014,” Phillip Aimé, senior director of Charter Media’s National Automotive Sales & Motorsports Program, said in a statement. “Partnering with Panther and the National Guard, plus other sponsors, brings about a great sense of pride and competitiveness that extends throughout Charter’s philosophy on business and customers.”
Charter Media will be visible on Panther’s entries at all IndyCar events during the year, which will include at least one primary partnership placement during the season. Panther will release more specific details after its entire 2014 IndyCar Series program has been finalized.
“We’re unbelievably excited to begin this partnership with Charter," Panther Managing Partner and CEO John Barnes said in a statement. “This is a great advantage for Panther and our other partners as we look forward to maximizing Charter Media’s advertising platform across the country. They have committed a great deal of assets into promoting Panther Racing and we’re confident this is going to be a great program for us moving forward.”
This is not the first time Charter has been a sponsor for an auto racing team. Back in 2004, the MSO sponsored NASCAR team Roush Racing, and in 2012 the Connecticut-based MSO joined forces with the JTG Daugherty Racing NASCAR Sprint Cup team.