Charter Signs with Rentrak

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Charter Communications Inc. signed a one-year deal with Rentrak Corp. for the company's “OnDemand Essentials” data system, which tracks video-on-demand-viewing data.

The MSO said the one-year trial will cover technical data-feed protocols, reporting formats and staff training.

“Rentrak will enable us to accurately measure and analyze on-demand viewing preferences so that we can further enhance our on-demand offerings for our customers," Charter director of marketing for VOD and pay-per-view Robert Ladd said.

Charter marks Rentrak's fourth MSO customer, joining Comcast Corp., Insight Communications Co. Inc. and Cablevision Systems Corp.

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