Charter Communications Inc. has named Los Angeles-based Castells &
Asociados Advertising as the ad agency to handle its first Hispanic marketing
Initially, that campaign will introduce the MSO's Latino tier
in the Western region.
Charter's Western region vice president of marketing and sales Brian Gruber
made the announcement.
However, a spokeswoman later said the assignment could potentially go
national at a later date.
The Castells agency, whose president is Liz
Castells-Heard, previously was known as Ad Americas LLC.