Charter Taps Sports-Marketing Firm - Multichannel

Charter Taps Sports-Marketing Firm

Publish date:

Charter Communications Inc. has retained Cenergy Sports & Entertainment
"to maximize the return from [the MSO's] sports investments," Cenergy announced

Founding principal John Cimperman said in a prepared statement, "Cenergy will
be responsible for management and activation of Charter's corporate and
divisional sports and entertainment marketing programs."

In addition, he said, his firm will seek new ways "to extend Charter's brand
and create new revenue streams through sports marketing and programming

East Aurora, N.Y.-based Cenergy's other accounts include Superstation WGN,
Courtroom Television Network and Major League Baseball’s Toronto Blue