Charter, TV Guide Team Up to Promote VOD


Charter Communications Inc has launched a content trial with TV Guide Channel aimed at boosting video-on-demand usage in the MSO’s 900,000 "OnDemand" homes.

TV Guide Channel is providing Charter with programming that entertains and promotes Charter's OnDemand movie releases through the OnDemand user interface.

The TV Guide Channel content is available in TV Guide Interactive and server-user interfaces on SARA. TVN Entertainment Corp. will pitch the content to Concurrent Computer Corp. and nCUBE servers throughout Charter's OnDemand homes.

Drawing from the more than 3,000 celebrity interviews shot per year, TV Guide Channel uses never-before-seen footage from its vast library of original-programming content to produce entertainment packages promoting eight to 10 Charter OnDemand movie releases per month.

Across the globe, TV Guide Channel parent Gemstar-TV Guide International Inc. signed a multiyear agreement with Taiwan Broadband Communications Co. Ltd. to incorporate TV Guide Interactive’s interactive programming guide into all of the cable operator’s digital packages.