Cheddar Adds Another Distribution Channel - Multichannel

Cheddar Adds Another Distribution Channel

Teams with ReachMe.TV to bring top stories and interviews to network of airports, hotels
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Cheddar, the tech and business news network focused on millennials, is extending its reach to 85 airports in the U.S. and Canada and more than 5,000 hotels through a deal with ReachMe.TV.

Under the agreement, Cheddar will feed top stories and interviews to ReachMe.TV’s network, which has a reach of more than 100 million viewers monthly, they said.

“I was sitting in Newark airport at the bar having a scotch and eating grilled chicken before my flight. I looked up, saw Reachme TV and decided Cheddar was perfect for those screens,” Jon Steinberg, CEO of Cheddar, said in a statement. “Reachme controls over 2,000+ screens in 85 airports. Cheddar will now be available to millions and millions of travelers who are the perfect audience.”

“Cheddar’s content is a refreshing take on news, business, and technology which resonates with our modern mobile viewer,” added Ron Bloom, co-founder of ReachMe.TV.

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The agreement adds another distribution conduit for Cheddar programming, expanding on carriage on Sling TV, Amazon, Philo, Pluto TV, Comcast’s X1 platform, various connected devices, as well as its recently launched 24/7 channel on Twitch, among others.

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