Adding another distribution channel to the mix, Cheddar has launched daily business news programming on Snapchat.
Cheddar, the business and technology news service that caters to younger audiences, said new editions of Cheddar’s Publisher Story will offered worldwide at 6 a.m. ET every weekday on Snapchat’s Discover page.
Cheddar’s Publisher Stories on Snapchat will center on four core themes: Personal finance, career, “innovative” business news, and cryptocurrency.
Snapchat adds to a growing list of digital distribution channels for Cheddar. Others include Altice USA (via its internet-connected Altice One gateway); Hulu, YouTube TV, Sling TV, Layer3 TV (now part of T-Mobile), Comcast (on X1), Amazon, Facebook, Spotify, Twitch and Twitter.