Cheddar, the business and tech news service focused on younger audiences, said it has locked in a deal with Hulu, the OTT service that launched a live TV offering last May.
Under the deal, Cheddar’s primary live network will join Hulu’s TV lineup and feature custom daily news previews and recaps (including exclusive morning and afternoon news briefs), with other Cheddar content coming to Hulu’s SVOD service in the “coming weeks.”
Cheddar, which recently landed a $22 million Series D round, will launch on Hulu later this month.
Hulu ended 2017 with more than 17 million subscribers, a number that includes subs of its SVOD and new live TV service.
Tim Connolly, SVP and head of partnerships and distribution at Hulu, noted in the release that the company’s live TV viewers watched more than 24 million hours of news in Q1 2018.
“We’re happy to partner with a post-cable millennial-focused network like Cheddar to pack even more value into our live offering and give our younger viewers access to a greater, more diverse selection of live news options,” he said, in a statement.
The Hulu deal adds to Cheddar’s growing distribution network that also includes YouTube TV (for Cheddar and a new network called Cheddar Big News), Sling TV, Layer3 TV, Comcast, Amazon, Facebook, Spotify, Twitter and Twitch, among others.
“Both Hulu and Cheddar are reinventing TV. We are thrilled to partner with Hulu and to bring our news to its 17 million subscribers," Jon Steinberg, founder and CEO of Cheddar, said. "It’s amazing that anyone planning to watch season 2 of The Handmaid’s Tale, catching up on Atlanta, watching some Rick and Morty, or enjoying the NBA playoffs can tune to Cheddar for tech and business news, live or on demand, and on any Hulu-supported devices."