Cheddar Taps Synacor Cloud ID to Launch on Hulu Live and YouTube TV - Multichannel
Buffalo tech vendor says its cloud-based identity management tool is being use by digital news platform for vMVPD authentication

Buffalo, NY-based pay TV software company Synacor said its Cloud ID identity management platform is being used by Cheddar to place its digital news networks available at no extra charge to users of YouTube TV and Hulu with Live TV.

Since April, as part of their base-tier packages, users of the Hulu and YouTube virtual MVPD platforms have had full access to Cheddar’s live and on-demand programming via the Cheddar website. And in “short order,” they’ll also have access to Cheddar’s various mobile and TV apps, without paying Cheddar’s additional $2.99 subscription fee.

Related: Synacor Cracks Down on Password Abuse

“All Hulu with Live TV and YouTube TV subscribers can now login with their credentials and access our content, just like the traditional cable networks,” said Jon Steinberg, CEO of Cheddar, in a statement. “We are always in base bundle, so this means all subscribers of these leading platforms can access us. This type of access is available to all our pay TV distributor partners as quickly as they give us the GO to make this available to their subscribers.”

As for Synacor’s Cloud ID, it enables content providers like Cheddar to authenticate against distributor billing systems as well as direct-to-consumer authentications, while offering security features like concurrency monitoring and device management. 

Related