Chiddix, Simmons Join Virgin Media’s Board of Directors

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Virgin Media Friday announced the appointment of three new directors, including former Time Warner Cable and OpenTV technology honcho James Chiddix and Steven Simmons, CEO of Simmons/Patriot Media & Communications.

Rounding out the newly appointed trio of directors is Andrew Cole, the chief marketing officer and senior vice president at Asurion, a leading handset insurance company.

Virgin Media is the U.K.’s largest cable operator.

“Individually and collectively, James, Andrew and Steven bring to our board a wealth of experience in the entertainment and communications industries,” Jim Mooney, Virgin Media’s chairman, said in a statement. “Their strategic insight will help Virgin Media capitalize on its unique assets and put its technology at the heart of a differentiated consumer offering.”

All the three will serve as independent, non-executive directors to the Virgin Media board.