Children First Gets Cable Contribution

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MTV Networks, Black Entertainment Television and Comcast Corp. are putting Children First.

The three parties said they will donate $25,000 to Philadelphia’s Children First Fund, a charitable nonprofit organization dedicated to supporting the School District of Philadelphia.

The donation is part of “Revel with a Cause,” a kickoff party for this year’s Cable & Telecommunications Association for Marketing CTAM Summit.

“We’re thrilled and honored to receive such a generous donation from MTV Networks, BET and Comcast,” Philadelphia’s Children First Fund chief development officer Ellen Savitz said in a prepared statement. “It is this kind of generosity that enables us to continue our work supporting the efforts of the students, teachers, leaders and programs of the Philadelphia School District.”