Verizon said it has hired Chris Castallo as head of development of go90, its ad-supported OTT service targeted to younger audiences.
Castallo, most recently SVP and EVP of alternative programming and development at CBS, joins go90 about four months after the service was retooled, with its content organized into four “networks” aimed at different demos – go90 XO, go90 Zone, go90 Saga and go90 Session.
In his new role, Castallo will work with content partners to create series that will appeal to the genre, tone and format preferences within each of the networks, Verizon said. Castallo reports to Ivana Kirkbride, go90’s chief content officer, and follows the hiring in April of former DirecTV/AT&T exec Ryan Blood as director of content strategy and acquisition for Verizon Media.
At CBS, Castallo oversaw development and production of series such as Undercover Boss, Survivor, The Amazing Race, and led the digital platform launch of Big Brother: Over the Top for CBS All Access, the network’s direct-to-consumer OTT subscription service.
Prior to CBS, Castallo was VP and SVP of development at NBC, and served as creative executive, VP and SVP at Tollin/Robbins Productions.
Castallo earned his BA from the University of Buffalo.