Christmas Comes Early for ABC Family

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Boosted by the first week of its “25 Days of Christmas” programming, ABC Family was cable’s No. 2 network in total primetime viewers last week, enjoying its third most-watched week ever, network officials said Tuesday.

During the week of Dec. 1 to 7, ABC Family averaged 2.59 million viewers, ranking it second among cable networks.

In addition, ABC Family generated its largest weekly primetime audiences onrecord in adults 18 to 34 (600,000), 18 to 49 (1.23 million) and viewers 12-34 (957,000), powered by the all-time high opening week numbers for the channel’s 11th annual “25 Days of Christmas” event.

Over the first seven nights of its Christmas programming special, ABC Family was cable’s No. 1 network in the primetime in women 18 to 34 (373,000) and females 12 to 34 (593,000), and No. 2 among adults 18 to 49 (1.26 million), women 18 to 49 (741,000) and viewers 12 to 34 (978,000).

Sunday’s ABC Family airing of Harry Potter and the Goblet of Fire (7:30 p.m. to 11 p.m.) ranked No. 1 in its time period versus all cable in adults 18 to 34 (844,000), women 18 to 34 (483,000), viewers 12 to 34 (1.44 million) and females 12-34 (849,000).

Compared to the first week in 2007, “25 Days of Christmas 08” out delivered by double-digit percentages, up by 15% in total viewers, by 37% in adults 18 to 34, by 22% in adults 18 to 49, and by 38% in viewers 12 to 34.

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