‘Christmas Under Wraps’ Sets Hallmark Ratings Mark

Holiday Movie Draws 5.8 Million Viewers

Hallmark Channel’s holiday movies continue to deliver big ratings gifts.

The network’s Nov. 29 Christmas Under Wraps movie drew a network record 5.8 million viewers, according to Nielsen Fast Cable Ratings.

The movie, which stars Candace Cameron Bure, also delivered in key demos including women 25-54 (1.2 million viewers); women 18-49 (930,000 viewers) and adults 18-49 (1.3 million), said network officials.

Christmas Under Wraps is now the second most-watched cable original movie in 2014, behind the 6 million viewers generated by Lifetime's Flowers In The Attic this past January, according to Nielsen.

The network’s One Christmas Eve also drew a big audience during the Thanksgiving holiday weekend, averaging 3.6 million viewers in its Nov. 30 premiere, said the network. One Christmas Eve also garnered strong numbers among women 25-54 (628,000), women 18-49 (489,000), adults 25-54 (779,000), and adults 18-49 (598,000), said the network.