Cable in the Classroom was expected to unveil its new logo yesterday (July 14) at the Cable & Telecommunications Association for Marketing Summit in Boston.
According to the non-profit group, the new look is designed to convey movement, activity and action.
"We wanted a logo that was a keener representation of the kind of work we're doing," executive director Peggy O'Brien said, "something a little bit futuristic."
MSOs, programmers and other CIC member companies can find an electronic version of the logo at www.ciconline.com.
O'Brien said CIC chose the Summit to unveil the new logo to help reach out to marketers. "We know that education can present a lot of good marketing opportunities," she added.
To help build closer ties to the educators, CIC recently announced a National Board of Education Advisors. The group also is creating a Teacher Advisory Board. O'Brien said CIC has received 400 applications from teachers around the country interested in serving on the board.
"We were completely overwhelmed," O'Brien said. A panel of CIC advisors will select 10 teacher board members from a list of 50 or 60 finalists late this summer, she added. Ideally, O'Brien wants the board to reflect diversity at every level, such as including teachers from small and large schools. Teacher advisory board members should also have a deep knowledge in their core subjects, whether history, science or literature, and be open to teaching with technology.