CIC's Got a New Look

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Cable in the Classroom unveiled its new logo Sunday at the CTAM Summit in
Boston.

According to the nonprofit group, the new look is designed to convey
movement, activity and action.

'We wanted a logo that was a keener representation of the kind of work we're
doing,' executive director Peggy O'Brien said, adding, 'something a little bit
futuristic.'

MSOs, programmers and other CIC member companies can find an electronic
version of the logo at www.ciconline.com.

O'Brien said CIC chose the Cable & Telecommunications Association for
Marketing's Summit to unveil the new logo to help reach out to marketers. 'We
know education can present a lot of good marketing opportunities,' she
added.

To help build closer ties to the educators, CIC recently announced a National
Board of Education Advisors. The group also is creating a Teacher Advisory
Board.

O'Brien said CIC has received 400 applications from teachers around the
country interested in serving on the board. 'We were completely overwhelmed,'
she added. A panel of CIC advisors will select 10 teacher board members from a
list of 50 or 60 finalists late this summer, she said.

Ideally, O'Brien wants the board to reflect diversity at every level, such as
including teachers from small and large schools. Teacher Advisory Board members
should also have a deep knowledge in their core subjects and be open to teaching
with technology.

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