Cinelatino Marks 20th Anniversary

To Mark Occasion With Blockbuster Films, New Logo

Spanish-language movie channel Cinelatino will celebrate its 20th birthday this year by airing some of the biggest blockbuster films from Latin America, Mexico and the Caribbean throughout October.

The network is also working on a revamped logo to reflect the anniversary as well as its on-air strategy.

 “It’s an honor that viewers have welcomed us in their homes for the past 20 years,” Cinelation chairman James M. McNamara said in a statement.

Cinelatino was launched in Mexico in 1993 by MVS and introduced in the U.S. in 1999. The channel is the longest-running Spanish-language film channel in the U.S.

Among the movies to be offer throughout October are several new first-run premieres, including Salvando al Soldado Perez (Saving Private Perez), one of the most successful Mexican movies of recent years. The film — a parody about a commando group of Mexican narcos that travels to Iraq to look for one of their members’ brothers — earned more than $4.5 million during the first three weeks of its 2011 release in Mexico, according to Cinema Tropical, a New York -based distributor, programmer and promoter of Latin American films.

In addition to first-run releases, Cinelatino will air a celebration campaign featuring such major movie stars as Gael Garcia Bernal, Diego Luna, Ana Seradilla, Kuno Becker and Ana Claudia Talancon.

 “We have a long-standing relationship with the top Latino talent and we thought it would be fun to engage them in our 20th anniversary celebration in a fun, spontaneous way,” channel creative director Carolina Bilbao said.

Cinelatino has about 12 million subscribers across the U.S., Latin America and Canada.