CinemaNow Inc. (www.cinemanow.com) will stream NBC Universal first-run pay-per-view and library titles under terms of a deal announced Tuesday.
The broadband video-on-demand provider already has deals with more than 200 content providers, including 20th Century Fox, The Walt Disney Co., Lions Gate Entertainment, Metro-Goldwyn-Mayer Inc., Sony Corp. and Warner Bros.
CinemaNow will offer NBC U's new-release films on the same day that they become available in their traditional PPV window. The first title included under the agreement is The Bourne Supremacy, starring Matt Damon.
All titles will be made available for streaming on a 24-hour rental basis, CinemaNow said.
“With distribution rights to more than 6,500 titles, CinemaNow offers consumers the most extensive collection of video content available on-demand via broadband distribution," CinemaNow vice president of acquisitions Jeff Briller said in a prepared statement.
“Compelling content will continue to play a vital role in the mainstream adoption of broadband-delivered video-on-demand, and we are thrilled to add NBC Universal's distinct and high-quality programming to our service,” he added.
NBC U Cable senior VP Jean-Briac Perrette added, “NBC Universal believes in the great potential that broadband has in the distribution of content. Working with CinemaNow will help to broaden the exposure of our films and provide their customers with a quick and simple way to access NBC Universal's world-class content.”